RUF ideas
To be able to survive is the direct effect of your ability to adapt. Everything is constantly changing and if you expect more than just to survive, if you want to develop and progress, you need to do much more. And this is exactly the point we can help you with.

"the intelligence is the ability to adapt"

We won't create a new product or new service for you, we can't even get rid of your competitors, it is going to stay your responsibility, because you're the experts and you do manage your company resources. We do offer you the chance to see the big as well as the small things from    a different perspective. We can help you to see the things again you don't see anymore, we can guide you to hear the signals you don't hear anymore. We can help you to evaluate the inputs,      it means to decide what is worth to invest the time and the energy and what is useless and would present waste of time. Maybe you do loose a bit to much of your energy and your attention at places where it's not worth at all, which is causing a lack of primary drive where it's really needed. We are here to start up your engine again.

We can take care of it, 

you can rely on us.

Independent feedback

Full support in the decision making process for the founders, owners and top management

Out of box thinking 

in sales, distribution and marketing area human  resource audit 

Process management 

Company restructuring, basic analysis, first draft, evaluation, execution, summary and next steps planning


Makro akademie

Strategic planning of the Makro Academy concept, B2B food specialists, corporate clients and B2C customers


conceptual integration of the Makro Academy division into a larger corporate marketing environment


Ambitious project of a private medical care centre, focused on the premium and luxury segment, creation of the business concept, sales and marketing strategy, investor recruitment.

GT Emotions

Basic concept of the event agency with a clear focus for premium segment customers, luxury car owners, combination of motorsport, travel and leisure events with high end services.

Unus Mundus

Crisis management

Supply chain management

Distribution analysis, traditional and alternative channels

Business concept analysis and evaluation


New customer recruitment

Communication of the racing background, product and service differentiation

Company positioning           (hobby racing, racing)


Business process analysis and restructuring

Revision of the marketing plan

Revision of the internal human resources and development program

Whirr Crew

Cooperation at the development of a start up online based communication platform

for mid size and small size companies.

User environment testing according to the specific target audience.

Ellipse clinic

Private medical clinic project, premium and high end segment.

Amber plasma

Project planning and execution
of private plasma donor centres.


Strategic plan of the new key account customers acquisition - concept, internal verification, testing with pilot customers, on market implementation.

Apart from the jobs mentioned above, we have prepared and executed many purchase and procurement projects for private companies as well as for public authorities. We do focus especially on food products. We do serve our clients also with consultancy and delivery of special technical devices including related storage and maintenance.  |  +420 727 920 088