RUF ideas s.r.o.
To be able to survive is the direct effect of your ability to adapt. Everything is constantly changing and if you expect more than just to survive, if you want to develop and progress, you need to do much more.
"the intelligence is the ability to adapt"
We won't create a new product or new service for you, we can't even get rid of your competitors, it is going to stay your responsibility, because you're the expert and you do manage your company resources. We do offer you the chance to see the big as well as the small things from a different perspective. We can help you to see the things again you don't see anymore, we can guide you to hear the signals you don't hear anymore. We can help you to evaluate the inputs, it means to decide what is worth to invest the time and the energy and what is useless and would present waste of time. Maybe you do loose a bit to much of your energy and your attention at places where it's not worth at all, which is causing a lack of primary drive where it's really needed. We are here to start up your engine again.
executive & interim & start up management
full support in the decision making process for the founders, owners and top management
we do plan, organise and execute middle and large projects in various industry areas
company restructuring, basic analysis, first draft, evaluation, execution, summary and next steps planning
Startup company active in construction business serving clients with 24/7 moisture and water leak monitoring based on AI and sophisticated algorithms. Executing the expansion to Germany, Austria, Swiss, Finland, Sweden, Norway, Denmark and Japan.
Expanding B2B distribution within the Czech and Slovak market. Increasing the penetration in the sustainable part of the construction business. Communication with different stakeholders with sustainable agenda - construction companies, municipalities, architects, banks and insurance companies.
Distressed real estate area, building and steering of internal sales team, complete B2B sales communication with real estate agents across the country, leadership in acquiring new B2B partners, conversion from demand to a business case.
Biogas, biomethane and green hydrogen market analysis, business concept for production and sales
of above mentioned products, business case pre-study, communication with potential investors and shareholders, networking with financial institutions and investments funds.
Strategic planning of the Makro Academy concept, B2B food specialists, corporate clients and B2C customers.
Acquisition plan for the new key account customers
Creating of the new private labels
Sales and distribution planning for the private brands
B2B and B2C marketing and launch management.
conceptual integration of the Makro Academy division into a larger corporate marketing environment
PURE SHINE a.s.
Ambitious project of a private medical care centre, focused on the premium and luxury segment, creation of the business concept, sales and marketing strategy, investor recruitment.
Basic concept of the event agency with a clear focus for premium segment customers, luxury car owners, combination of motorsport, travel and leisure events with high end services.
Distribution analysis, definition of the current customer potential. New dealer acquisition with the focus on Asia and US. Business plan management product structure planning distribution channels planning
Restructuring of the current communication plan, acquisition of the new corporate customers, loyalty program and social media.
Process management within the sales project team Implementation of a various customer approach with a focus on a corporate and development area business
Výčep na Stojáka
sales and marketing fine tuning of the local franchise concept
Preparation for the franchise expansion (Europe)
Supply chain management
Distribution analysis, traditional and alternative channels
Business concept analysis and evaluation
Product portfolio management, pricing policy, changing a hobby approach into a business.
Basic business strategy, directions and basic principles;
Product portfolio management;
Seasonal actions and promotion.
New customer recruitment
Communication of the racing background, product and service differentiation
Business process analysis and restructuring
Revision of the marketing plan
Revision of the internal human resources and development program
Cooperation at the development of a start up online based communication platform
for mid size and small size companies.
User environment testing according to the specific target audience.
Private medical clinic project, premium and high end segment.
Strategic plan of the new key account customers acquisition - concept, internal verification, testing with pilot customers, on market implementation.
Business Leaders 4 You
Start up of special consulting company, reorganisation, pre-packed reorganisation, building networking with main consulting companies (big 4) and M & A lawyer agencies, communication of investment opportunities to financial
and distressed investors, networking with insolvency administrators, building of external strategic content and application of sales methods.
+420 602 281 990